Most organizations struggle to adapt to constantly changing customer needs and seek to build a closer and more strategic relationship with their customers.



Winning new orders on behalf of the right value proposition is essential to start the cultural change required - and to create multiple peer-to-peer relationships covering all relevant levels in the customer organization.



"The Way We Win" is a case based simulation build on our simulation framework. The simulation is aimed at training a sales or service organization in understanding customer demands and execute strategic selling. The simulation provides a shared experience of what "Customer Value" and "Strategic Partnering" really mean in a specific customer context. It also supports collaboration and helps build new teams.



"The Way We Win" is always based on one or more customized cases developed for the purpose.

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Depending on the situation and the learning you want to emphasize, the cases can be either fictitious or real - and if you dare - you can make the scenarios even more realistic by inviting real customers to participate.



We can help you develop a suitable case - e.g. as part of a preparation workshop - or you can do it yourself following our specifications.

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To perform the simulation you will need at least two customer “representatives”  (could be real customers or managers from organization), a host and two experts in the topic of the simulation from your organization.